1 of 1 Car Club: website design and build
Elimenti designed and custom-coded the website for 1 of 1 Car Club, a private, invitation-only Porsche club based in Chicago and Dallas. The job covered the whole site: the plan, the copy, the design and the code.
At a glance
- Client
- 1 of 1 Car Club
- Based in
- Chicago and Dallas, with events in Las Vegas, Los Angeles, Palm Beach and Scottsdale
- Scope
- Full build. Site plan, copywriting, design, custom code and an application form.
- Pages
- Home, Philosophy, The Collection, Ownership
- Built with
- HTML, CSS and JavaScript on Cloudflare Pages
- Status
- Live on a preview address, final photography pending
The brief
The club is built around its founder's private Porsche collection, and membership is by invitation. The founder wanted the site to speak through the cars and the club, not through him, so his name isn't on it. The people it's written for already know why a 993 GT2 R matters.
What we did
- Wrote every page. Short, direct copy that says what the club is and what it isn't. We cut the Philosophy page to about 40 percent of its first draft.
- Built the collection to grow. The Collection page runs from one data file. Adding a car means editing one entry and adding photos, with no redesign and no CMS.
- Covered American Speed. A section on the collection's two cars in production for American Speed, the Amazon MGM Studios film about the Whittington brothers.
- Set the look. Navy, red and light blue drawn from classic Porsche racing liveries, on white and cool gray, with modern type.
- Built the application. Name, city, the Porsches they own and why they want in, sent straight to the club's inbox.
Next step
Building a site for a club? See car club websites → or start a project →